Customer Lifetime Value (CLV) has quickly become an indicator for sustainable business success and found its way into many business strategies. Instead of looking at the traditional revenue, CLV looks more at customer relationships and their value, offering businesses important insights into their long-term profitability and growth potential. Moreover, it allows for a more granular…
We all recognise that 2023 was the year of AI, but more specifically of generative AI. We expect that there is still a lot of momentum in the generative AI space and everything related to LLMs. As such, the main trends that we foresee will focus mainly on generative AI and the advancement of new…
In the series What is Artificial Intelligence we dive into a different field of every time. This time it is Natural Language Processing. Have you ever wondered how your smartphone understands your voice commands, or how your email application filters out spam messages? It’s all thanks to Natural Language Processing (NLP), a fascinating branch of…
In the series What is Artificial Intelligence we dive into a different field of every time. This time a practical guide to Reinforcement Learning. Have you ever imagined teaching a machine to make decisions like a seasoned pro? Well, that’s precisely what Reinforcement Learning (RL), a fascinating branch of Artificial Intelligence (AI) and Machine Learning…
What is Artificial Intelligence? That’s a question we hear a lot. Have you ever wondered how ChatGPT knows how to respond perfectly? Or how Spotify seems to know exactly what song you’d like to hear next? The secret behind these modern technological marvels is something called a Neural Network. Instead of delving into complex technical…
Ever intrigued by Machine Learning (ML) and wondered what the buzz is all about? Well, ML is a branch of Artificial Intelligence (AI) that’s all about building systems that can learn from and make decisions based on data. Instead of being directly programmed to do something, these systems are trained using data and algorithms to…
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