Customers are at the core of any business, but most companies are struggling to leverage and act on their customer data. By knowing where and how to look at your customers through a strategic lens, we collaboratively implement solutions with your team that increase your customer value from a retention and monetary perspective. We build custom solutions when needed but customise out of the box when best suitable.

Every data & AI solution we build has a measurable revenue-generating or cost-saving outcome.

We help you develop a competitive advantage by forming a complete view of your customer unit economics. Did you know that on average 65% of value comes from 20% of the customers? What causally drives that value? That’s a window in increasing the value of the other 80%—Latitude’s specialisation, from analysis to action.

Solutions: Predictive Model Development, Value Driver Tree, Customer lifetime Value (CLV) modelling, CLV-Segmentation, Causal Input/Output Mapping, VIP Customer Protocol, Churn Prevention Framewor